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In an effort to target Tumblr’s highly engaged community of fashion and design enthusiasts, footwear company Aldo has launched a contest to identify and reward “the next stars of Tumblr.”

Participants will need to follow Aldo Rise on Tumblr to enter — a requirement that will no doubt do much to increase Aldo’s following on the platform.

aldorise:

Give your Tumblr a new look for the new year! Win a consultation with a design team, a custom built Tumblr theme (valued at $1,000), and 5 reblogs of your content from ALDO RISE. Click here to enter to win!

Winners will be selected on the quality of their Tumblr content, volume of notes and followers, and personality of their Tumblr. Contest closes on January 15th, so don’t sit on it!

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via Mashable HQ
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